LONDON, 21 September 2020: Reed Exhibitions, the organiser
of the prestigious International Luxury Travel Mart Cannes scheduled for 7 to
10 December, has cancelled the event until 2021 according to a press statement
issued at the weekend.
Last week, the World Travel Market London announced it was
adopting a hybrid format for the November trade show due to convene, while
social media chatter suggests trade shows in Southeast Asia scheduled for
January and February could face the same fate or be cancelled outright.
Destinations are not opening up fast enough to provide assurances to meeting
organisers that their events can take place in the first quarter of 2021.
Reed Exhibitions announced it was rolling out virtual ILTM
editions targeting audiences in the Asia Pacific, the Middle East and Africa
and the Americas to fill the gap.
“Named the ILTM World Tour …will compensate for the
postponed ILTM events in 2020 and provide an environment for international
luxury travel brands and regional buyer communities to virtually meet to connect
and build their businesses,” the press statement explained.
“We know that virtual events will never replace our love to
meet and share stories in person, we know right now that what counts the most
is getting business lined up for 2021.
We cannot predict the timing of when growth will come back, but we can
be ready for whenever it happens,”
said ILTM Portfolio Director
ILTM World Tour begins with sunrise in the Asia Pacific (17
to 19 November), followed by Europe, the Middle East and Africa (23to 25
November) and finally crossing the Atlantic to focus on North and South America
(1to 3 December).
All participating suppliers will have the opportunity to
consider whether they wish to do business in their core markets or also
discover new ones. A luxury travel brand from Europe that wants to meet with
Asia Pacific buyers would select the virtual event during the first week that
will run from 17 to 19 November and arrange appointments during that buyer’s
Similarly, if any supplier is looking to meet with buyers
from Europe, Middle East and Africa, they would select week two from 23 to 25
November, and if they are exploring the buyer community in North and South
America, it would be week three and 1 to 3 December.