Tmall Luxury Pavilion Marks 3 Years with Innovative Experiences

When Alibaba first launched its luxury platform a short three years ago, top-tier brands still viewed e-commerce with caution. How times have changed.

Luxury players had historically been skeptical of the value of moving online and into digital shopping environments, concerned that doing so would lead to a loss of their brand equities and exclusivity. Now, though, the industry is accelerating its shift to digital, with some of the biggest

Read More