Discover Shiseido Travel Retail’s Portfolio of brands


Inspired by the new ALIVE store design counter concept, the SHISEIDO room is brought to life with elements of a Japanese garden using materials, aesthetics and digital technology. Visitors can explore the different touchpoints within the room and discover SHISEIDO’s brand strategy and 2021 roadmap.

Clé de Peau Beauté
Clé de Peau Beauté, which marries Japanese cutting-edge science and technology with exquisite French elegance, brings visitors on a radiant journey to experience a world of luxury and discover the Japanese prestige beauty brand’s 2021 plans.

The Clé de Peau Beauté brand room exudes the same premium branding as the prestige skincare brand

THE GINZA’s brand philosophy of true beauty and minimalism is captured in the physical manifestation of its virtual room, comprising grid lines, a vast expanse of white and silver and simplicity– all of which are core values of this uber-luxe skincare brand.

The brand’s philosophy of regulating the skin’s metabolism and awakening the skin’s innate vital force is reflected in the room design; the Time Reset Aqua movie is featured on the entire back wall, while the brand’s cult heroes — the Metabolizer, The Time Reset Aqua and Serum 0 — are whimsically displayed on the minimalist shelving, emphasizing the brand’s avant-garde personality.

The ELIXIR showcase is set against an elegant backdrop of champagne gold, with cult-favorite products such as the Superieur Wrinkle Cream prominently displayed.

Set against a backdrop of sun and sea, the room portrays ANESSA’s outstanding UV protection and strength against heat, water and sand, and it showcases the brand’s positioning in providing superior UV skincare protection during activities under the sun.

Drunk Elephant
Entering the House of Drunk, visitors will discover their ‘skin’s happy place’ in a room that showcases the brand’s unique identity and philosophy, while exploring the brand’s vibe, innovations and retail concepts for travel retail.

The Drunk Elephant Room invites visitors to discover their skin’s happy place

NARS invites visitors to experience the brand’s innovations in the room themed with the latest Air Matte Lip Color Collection . Here, visitors will discover all the key bets and consumer innovations of 2021 in this visually impactful and seductive room.

The NARS brand room was inspired by the makeup brand’s ‘Air Matte Lip Color Collection’

Laura Mercier
Visitors will have the opportunity to experience Laura Mercier’s Paris-New York heritage, while discovering the different touchpoints within the room and learning more about the brand’s 2021 strategy and product innovations.

Set against the backdrop of nature, this virtual room experience is inspired by the brand’s philosophy of being a clean conscious brand. Visitors will discover the brand’s philosophy, innovations and how it comes to life in travel retail.

Dolce & Gabbana
Inspired by Mr. Gabbana’s apartment, with its signature bold and unique patterns that are used in fashion, visitors will be enveloped in an Italian experience while discovering the brand’s 2021 innovations in the new Dolce&Gabbana Beauty concept.

The Dolce & Gabbana brand room was inspired by the Stefano Gabbana’s apartment

Issey Miyake
Here, visitors can explore the Issey Miyake universe that combines both innovation and nature to reveal a unique consumer experience.

Narciso Rodriguez
Visitors will journey through an art gallery that is inspired by Narciso Rodriguez’s passion for art and a reflection of the brand’s story and origins. They can also learn more about the brand’s 2021 plans.

Serge Lutens
Inspired by Mr. Lutens’s library, visitors will be immersed in the Serge Lutens collection that is based on emotions and scents while discovering the brand’s new launches for 2021.

Tory Burch
Fashion house Tory Burch expands its knowledge into beauty with its unique vision. The room’s innovative concept reflects the brand’s values and invites visitors to experience its new world of beauty.

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