TRAVERSE CITY, MICH. — One of Michigan’s best beer towns will be celebrating its craft beverage scene for an entire week this fall, albeit with a few twists for 2020.

The much-loved annual Traverse City Beer Week returns this year from November 13-20, and in lieu of big public gatherings for the event, its new main feature is a self-guided tour along the Beer Week “Ale Trail.”

Attendees will use a digital passport throughout the week for deals and promotions at local breweries and restaurants, and in doing so will be entered to win brew-themed prizes — including a grand prize, a beer lover’s vacation package.

“2020 has certainly had its share of negativity, but when it comes to sipping good beer and celebrating in Northern Michigan, we know there’s potential to put people in their happy place,” says Coryn Briggs, director of digital marketing at Traverse City Tourism.

Attendees who book a stay at participating Traverse City hotels will be entered for the giveaways, with swag that includes a T-shirt from Short’s Brewing, $200 to spend on Traverse City lodging, and gift certificates for local restaurants and craft drink businesses such as Acoustic Tap Room, The Little Fleet, and Stormcloud Brewing.

To participate, attendees should mention Traverse City Beer Week when booking their stay at participating lodging (a list of which can be found on the Beer Week website here).

“There may not be big events or big crowds, but there will be big flavor and fun savings,” Briggs said. “This year’s event is entirely self-guided, so visitors can take their time finding those #HoppyPlace moments while safely sipping around TC.”

More details can be found on the TCBW website and TCBW Facebook page.


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