With so many places to advertise products and services, deciding where to advertise limousine services can be overwhelming. Advertising can be very expensive, so finding the most targeted place for your limo ads is crucial to getting the best return on your investment. Running an effective campaign for limo services doesn’t have to be difficult or break the bank. You simply need to think about where your target audiences will be when transportation planning is top of mind.
Prom and Homecoming Season
Every year, high school juniors and seniors line up at lunch to purchase homecoming and prom bids. This would be an ideal place to have a stack of your limousine service brochures or business cards. If possible, you could even have a representative from your company there to take reservations on the spot. Also, consider other teen specific advertising mediums during these peak seasons: television commercials on teen-friendly channels, pop radio station spots or even print advertising in high school football and basketball programs.
Local Hotels and Travel Websites
When people from out of town stay at a hotel, they often consult the concierge at the hotel for advice on transportation services. Network with concierges at local hotels, and make sure those hotels have plenty of your literature on hand. Alternatively, with the travel industry expected to spend $1.95 billion in online advertising in 2011, according to AOL Travel’s Gadling website, looking into geocentric banner advertising on travel websites is another excellent advertising resource. Many travel sites have advertising packages that allow you to target geographically specific audiences and can work within almost any budget.
Formal Wear and Bridal Boutiques
Having a booth at a bridal fair can be very expensive, costing anywhere from $450 to $1,000 each, according to Stephanie and Jeff Padovani of Book More Brides, a company that helps wedding vendors with marketing and promotion. To save money advertising to this group, consider having literature and business cards available at area formal wear and bridal boutiques or develop joint referral programs by offering advertising space inside your limousines or negotiated rates for their clientele in exchange for customer referrals. Like travelers, brides-to-be typically are heavy Internet users for wedding planning, so online advertising with bridal boutiques and wedding-planning websites can be highly effective toward this group.
With traveling becoming more and more of hassle each year, the last thing airline travelers want to do when they arrive in a strange city is cram onto a shuttle bus or wait for hours in a taxi line. Airports have a plethora of advertising space available, from traditional kiosk ads to digital ads on TV screens and even high-tech video ad space embedded in the bathroom mirrors. By advertising at the airport, you not only capture the travel market, but also people in town for special events or their honeymoon.