Where Is a Good Place to Advertise Limo Services? | Small Business

Ella Castle

With so many places to advertise products and services, deciding where to advertise limousine services can be overwhelming. Advertising can be very expensive, so finding the most targeted place for your limo ads is crucial to getting the best return on your investment. Running an effective campaign for limo services […]

Advertise your limo service where the people who utilize your service will be.

With so many places to advertise products and services, deciding where to advertise limousine services can be overwhelming. Advertising can be very expensive, so finding the most targeted place for your limo ads is crucial to getting the best return on your investment. Running an effective campaign for limo services doesn’t have to be difficult or break the bank. You simply need to think about where your target audiences will be when transportation planning is top of mind.

Local Hotels and Travel Websites

Open a kiosk at a busy shopping mall for cellphones and accessories.

When people from out of town stay at a hotel, they often consult the concierge at the hotel for advice on transportation services. Network with concierges at local hotels, and make sure those hotels have plenty of your literature on hand. Alternatively, with the travel industry expected to spend $1.95 billion in online advertising in 2011, according to AOL Travel’s Gadling website, looking into geocentric banner advertising on travel websites is another excellent advertising resource. Many travel sites have advertising packages that allow you to target geographically specific audiences and can work within almost any budget.

Formal Wear and Bridal Boutiques

POP merchandising displays products near the payment area.

Having a booth at a bridal fair can be very expensive, costing anywhere from $450 to $1,000 each, according to Stephanie and Jeff Padovani of Book More Brides, a company that helps wedding vendors with marketing and promotion. To save money advertising to this group, consider having literature and business cards available at area formal wear and bridal boutiques or develop joint referral programs by offering advertising space inside your limousines or negotiated rates for their clientele in exchange for customer referrals. Like travelers, brides-to-be typically are heavy Internet users for wedding planning, so online advertising with bridal boutiques and wedding-planning websites can be highly effective toward this group.

Airport Advertising

Advertise on ubiquitous objects like taxi cabs to break through advertising clutter.

With traveling becoming more and more of hassle each year, the last thing airline travelers want to do when they arrive in a strange city is cram onto a shuttle bus or wait for hours in a taxi line. Airports have a plethora of advertising space available, from traditional kiosk ads to digital ads on TV screens and even high-tech video ad space embedded in the bathroom mirrors. By advertising at the airport, you not only capture the travel market, but also people in town for special events or their honeymoon.

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